Promote your Instagram account

Do you have your own Instagram account? Do you know how to get more people to follow your account? I'm going to teach you how to do it today, don't worry, it's free!!!!!!

1. Leverage Instagram's audience and brand

Instagram has become a must-have social network for marketers. What's more, more and more young audiences are seeking to interact with brands on Instagram, and their participation is also very high.

The turnover rate of young people on Instagram is very high, which, according to incomplete statistics, far exceeds that of Facebook.

I'm sure people reading my blog at this point will ask, what if I'm not an international celebrity?

Don't worry, anything is possible on Instagram. Most of the time, customers don't care about the brand, they only care about whether they like it or not, and whether the product is good or not.

So the first step is to think, what audience is your product for?

Step two, design a business brand page, is the most important, something like this：

2. Display brand personality

When you want to promote your Instagram for your brand, the first thing to do is make a clear distinction between your business and personal accounts.

For starters, you should optimize your Instagram account so that you focus on the audience and not just the product.

The brand page should not contain too many life photos, such as food, friends, and tourist attractions. These photos are meaningless for brand promotion.

Canon has done a very successful job of separating the brand from the individual. You can look at that.

3. Make your username simple and easy to search

Many customers find a business by doing a quick search on Instagram. So it's important to keep the user names as simple as possible.

The best thing to do is ：

1) Characters should not be too long

2) Use simple brand names, such as Amazon and Dell

3) Do not underline, special characters or Numbers

4. Don't downsize your Instagram Bio and profile

As with your username, your profile should be as simple as your brand. but at the same time, make sure you mention who you are and what you do. 

5. The Importance of Instagram tags

Hashtags are an important source of Instagram exposure. Whether you want to raise your profile or find what you want, Instagram hashtags are the best way to do it.

It's a good idea to keep searching for the latest subject tags in the industry. The label doesn't have to be completely relevant to your brand, but it should be somewhat relevant to your brand's needs. Once you find some words, use them in your AD series, find new followers, and get extra exposure!

6. Avoid overselling

Your home page should not look like a billboard promoting your product through countless pictures. Unless you're a big brand, like Chanel, Coach, Louis Vuitton. When users come to your page, try to participate rather than sell directly.

7. Stay bright and blue

According to Curalate, a visualization analysis, and marketing platform, high blue images can generate up to 24 % more likes than red or orange images.

In addition, brighter images increased engagement by 24 % compared with darker images. With nearly 65% of Your Instagram posts receiving between 0 and 10 likes, it's important to find any way possible to get more people to like, participate in, and respond to your posts.

8. Use other social platforms to promote your Instagram

To truly build your audience and promote your brand on Instagram, be sure to post links to other social networks (e.g., Facebook, YouTube, Twitter). Each social channel is unique in terms of audience building and promotion.

I hope you all know how to use Instagram to promote yourself and your brand.