Converse

 Client’s brand: Converse

1. Converse has strong representation across social media platforms and also has many followers.

Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.

Facebook seems to be the main hub of Converse’s social activity. The engagement numbers really speak for themselves.

My favorite thing about the Converse Facebook page is how much artistic expression it drives from followers.

Underneath every post where a new customized shoe is previewed, many followers upload their own efforts in the comments.

Among those 213 comments, around a third of them are images of followers' own sneakers. I also like how the above comment achieved 372 likes by itself. This only encourages a healthy and thriving community, full of support and conversation.

2. A viable set of marketing

Converse chucks have been designed to target both male and female consumers and different have different patterns for both. They also offer a unisex range to the customers. The Chuck product ranges targets the mid and upper range income groups. In the marketing of the products, the focus mainly is on the younger generation and who fall in the “reformer”, “aspirer” and “explorer” based lifestyle.

It has used the direct-to-consumers strategy in the domestic and international markets and has been available in factory stores, retail stores, multi-brand stores, and websites. The shoes are widely available through online stores like Amazon and Flipkart. In the USA they are extensively available on Walmart stores and Payless stores.

3 people saying about converse across various social media platforms

Many people said they like converse shoes, they think converse has a good sense of design, and it is very comfortable to wear. Many consider converse Chuck's style to be classic, and it can easily be worn with any outfit.

4. Converse’s products, campaigns, or customer service?

In my opinion, Converse shoes have no defects on the whole. The material design of converse shoes is very humanized and made of soft materials. Adults and children can wear them comfortably. And very sturdy. 

Converse often has some cooperation activities with other famous brands. For example, Converse has cooperated with Coca-Cola, Hello Kitty, and Tiffany before. Through these cooperative activities, they provide consumers with many new products, so that consumers have more choices.

    

Converse also often has discount activities, like buying two pairs of shoes, the second pair of shoe half price. This kind of activity is very friendly for students and parents to buy shoes for their children.

Converse customer service is very good, they provide three kinds of customer feedback, telephone, online chat, and email. And they work every day from Monday to Sunday, which makes it easy for customers to get official feedback.

5. Converse register spikes or increases in online conversations during certain timeline periods

The first peak occurred between January 12 and 18, 2020. I checked the records at the time and found that there were a lot of discounts, so there was a spike in consumer registrations.

Since then, the peak is after May. I believe because of COVID-19, Converse has been holding discount activities, so many people have registered their accounts and bought converse shoes online.

Of course, the propaganda form of Converse is not perfect. For example, on social media other than Facebook, its influence is very small, such as Twitter, Google and Instagram. I hope That Converse can spread its propaganda focus to other social media. This will make the brand even more famous. Just like its competitors Nike and Adidas.

Finally, I'd like to share with you a brief introduction to converse's all-star story.