How to promote your brand on Snapchat
Do you know what is the most popular social software among young people? That's right, Snapchat.
Today, I'm going to share with you how to use Snapchat ads to build your brand.
1. Why advertise on Snapchat?
Snapchat is attracting a lot of younger users, with nearly 88 percent of those who view Snapchat's men's wear ads being between the ages of 13 and 34. Forty-one percent of 18 - to 34-year-olds in the United States use Snapchat every day. Snapchat was the sixth most popular mobile app among teens, with 76% of users. It has a positive impact in the areas of food, fashion, music, culture and technology.
What do you need to pay attention to when you want to promote your brand?
1. Pay attention to fans' replies, be sure to interact with fans and reply to their messages.
2 If possible, add a voice to the video. The voice can help people who follow you better understand the brand's story.
Next, you can offer different types of Snapchat ads for your marketing campaign.
（1）Snap Ads
Snap ads are full-screen vertical video ads that last no more than 10 seconds. These ads can be used to bring people to the site and browse it, or to watch a long-format video. Two-thirds of Snapchat users turn on their voice when watching videos on the platform, a much higher percentage than on Facebook and Instagram. Therefore, for Snapchat's advertisements, users' vertical visual habits and auditory habits of automatic broadcast should be taken into account in the production. The more they cater to these habits, the more successful their advertising and promotion plans will be.
（2）Story Ads
Story Ads are equivalent to a number of Snap Ads -- people who post Ads can place long Storylines to give users a more immersive visual experience. In addition, Story Ads can add the up slide button at any time, and with the up slide function, it can quickly convert the content of the Story. There is a Discover channel in Story Ads, which is a channel for users to browse the top content of the day. When your AD appears on this page, it proves that the AD is being viewed by most people around the world, and this channel can help advertisers get more people to pay attention to their ads.
（3） Sponsored Lenses
Sponsored lenses allow users to modify their selfie images. For those who love taking selfies, they are fun. As a result, a third of daily users play with cameras every day. As a marketer, you may want to get involved, building and applying custom filters to display and enhance your brand.
The sponsored Geofilter is a graphical overlay for users to place on their Snaps. This is a unique marketing program that advertisers can promote based on location, events, etc. More than a billion filters are viewed every day, and advertisers create filters based on where users are in real life.
How to create Snapchat ads
Snapchat is an engaging platform, and I have a few Snapchat advertising tips that I'd like to share.
(1) Make the content interesting
(2) Know your audience
(3) Keep updating content every day
Finally, I hope you all succeed in Snapchat.
Hi Kaiyu!
ReplyDeleteThis is such an interesting topic, I never really thought about how snapchat can be used as a marketing tool - I really only even considered it as a way to chat with your friends. After reading this, I feel like I will never be able to look at Snapchat the same. I honestly never really thought about how the lenses and geo-filters were sponsored ads but now I am realizing that that is such an amazing advertising and marketing tactic. Thank you for bringing this to my attention!!
Wow, Kaiyu! You really went in depth and it loved reading it. Snapchat is definitely an addictive app and one of the best way to engage with the people. The fact that it has all these cool features like the location feature, facts, avatar creation, etc., it really is a great platform to engage with people in cool and creative ways!
ReplyDeleteGreat post!
Hi, Kaiyu
ReplyDeletegood post, I don’t know about Snapchat, but after reading your blog. I get more information. But the most attractive thing is the sponsored lens. I remember that when I was living in China, I needed to use a VPN to download Snapchat and use this feature to take pictures. The sponsored lens must be a good advertisement to promote the brand. I think that if the company makes good use of Snapchat to spread its brand, it is definitely a good way.