How to use Facebook to promote your product
Do you know what is the most used social media in the world?
That's right, the most used social media is Facebook!
In 2017, more than 1.54 billion people, or 62.2 percent of the total number of social network users, logged on to Facebook at least once a month. Professional analysts say Facebook has 1.256 billion daily active users. 95 percent of B2B operators use Facebook as their social media of choice.
Facebook has such a large audience, so if you can successfully promote the product on Facebook, the benefits will be huge. In today's blog post, I'm going to teach you how to promote your product on Facebook.
1. Make full use of visual advantages
The latest social media trend is photos and videos, and Facebook is leading the way. So you can use interesting and engaging photos, GIFs, or videos to attract attention, even without adding any text. Photos can show businesses' products and services, and videos can make customers feel like they're there. Pictures and videos are more attractive than text descriptions because the human brain processes image 1,000 times faster than text.
2. Display corporate culture
In addition to your professional image, you should also showcase your corporate culture. A good Facebook profile gives the company authenticity, and if the company meets customer expectations, it helps potential customers get to know who they're working with.
3. Use Facebook Live
B2B employees work hard for the company's success, and Facebook Live allows them to both reduce stress and expression recognition. Live streaming shows their distinct personalities behind the scenes, at exhibitions, corporate events, parties, and other events. The Facebook live stream feels more real and gives customers a deeper understanding of the company's brand image.
4. Release high-quality posts
Social media content marketing needs to be strategic, which is missing from many operations. Whether you're looking for revenue or traffic, Evergreen content is your most powerful tool. The lifetime of a post in Facebook News Feed depends on how hot it is. If you publish evergreen content, your audience will be able to revisit the evergreen posts they liked and participated in for longer periods of time to increase your engagement. Facebook will also spread the post further so that your post stays on Facebook NewsFeed longer.
5. Use Facebook ads
Facebook ads are one of the most powerful forms of promotion on Facebook, and some people rely on Facebook ads to get tens of thousands of traffic. If you're willing to spend $10 a day on Facebook ads, and you're constantly optimizing for results, your main Facebook business may reach hundreds of thousands of people a month, but it takes time and practice to get there. After placing a Facebook AD, you will have a large number of potential customers interacting on the corporate home page.
When you can skillfully use the above techniques, I believe you will be able to successfully promote your products.
Hi Kaiyu, I enjoy reading your post. Most of the tips that skills that you mentioned is applicable to not only Facebook, but also many other social media platforms as well. Things that you mentioned such as good visuals, creative content is really the center of any online promotion for customer to wow the moment they see it.
ReplyDeleteHi Kaiyu,
ReplyDeleteThis was a very informative post! Even though I have been on facebook since I was 12 years old, I definitely learned some useful things about the site that I didn't know before. Facebook's wide target audience provides it with a lot of opportunities for success, so it makes sense that it's the most used social media app in the world.
Hi Kaiyu
ReplyDeleteGood post for Facebook. You analyze more details about how to use Facebook for how to extend products. You make the point very clearly, I definitely agree to use release high-quality posts, if organizations can use Facebook for good quality, it must attract more people and also can interact with the audience. Good post.